Email marketing is a process of promoting your brand, its services and products through direct email messaging to defined audiences in your business email database.

These audiences are usually people who have signed up for your newsletter, provided their email, or consensually gave your business their contact information. This typically permits you to contact them with marketing materials, which is an excellent opportunity to serve targeted, highly actionable marketing directly into their inboxes.

The advantage of email marketing is that unlike social media or Google Ads, you are not directly competing with other businesses in email marketing. Instead, you have a space entirely dedicated to your brand and your messaging, improving the chances that your target audience will engage with your content and click through to your site.